Most people know how to send an email, but brands need to step it up a notch. It would be great to see those features in IContact soon. Lots of competing software offer button creation and header blocks. Clients can word-wrap and resize, but that’s it. Having one spot for image content is great, but the editing tools are too basic. Yet, the bells and whistles seem to end there. Here, users can resize their photos to make messages look more appealing. Information Heading: These pre-built designs also save loads of time, so teams can focus on providing better customer service.Īnother aspect of the email campaigns is the image library and editor. Whether they work in education, tourism, e-commerce, or something else, clients will find what they need. It makes sense, considering that the platform caters to all kinds of companies. The former option includes hundreds of templates. They can choose between a WYSIWYG editor or one that asks for HTML code input. IContact’s system allows users to craft their distinct campaigns. It’s best to start with the email builder. From template design and landing pages, to lead management, this software does it all. Check out the details below to get a better idea of this system’s capabilities. IContact encompasses more than easy email marketing. Customers can manage subscription lists, keep a content library, and sync delivery schedules. The email builder is where this software shines. Split testing and surveys bring in more qualitative insights, too. The toolkit includes various outreach formats like landing pages, emails, and webforms. IContact clients can reach more prospects with this in-depth platform. Salesforce integration allows them to bring a higher level of CRM to clients. They can test one project against another and optimize multi-user accounts. IContact customers can enjoy a range of features that will make their campaigns stand out. The right marketing tools can take businesses a long way. Here is an overview of what clients can expect. Included in Capterra’s Top 20 Report 2024Īs an email marketing software, IContact offers quite a few features.A mid-sized company with less than 500 employees.These come in handy for all kinds of business industries. Customers can take advantage of audience segmentation and lead scoring and smart sign-up forms. This includes campaign templates, robust CRM tools, and A/B testing. IContact has several strong points that make it easy to use. It has received top reviews from Capterra, G2, and GetApp, among others. Today, IContact is the largest private provider of email marketing. Through six rounds of funding, the two entrepreneurs raised over $53 million. These include Facebook Ads and Zapier, for even more outreach.Īaron Houghton and Ryan Allis founded IContact back in 2003. Along with professional email builders, clients can access dozens of integrations. The platform provides all the tools marketers need to reach the masses. This IContact review will help teams decide if this service is best for their budget and projects. Plus, there are several popular integrations for more accessibility and ease of use. The system offers metrics and insights that small-to-medium businesses need. With this software, individuals can craft professional messages in a fraction of the time. Its design caters to various industries and team sizes. IContact is a complete email marketing platform that doesn’t break the bank.
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